The recent problems with the website has been troubling. Good thing we have lots of samples to evaluate.
People are always asking where we get our coffee. Origin? well not yet. Bringing coffee in is a lot of work with transportation issues, customs, FDA, etc... Being a small company it is hard to get away long enough just to make a trip to origin. So for now we rely on our relationships with importers of the world's best specialty grade coffee. So far they have been able to supply us with some pretty excellent coffees. Leaving me with the arduous task of choosing which ones to offer.
Evaluating coffee is a very emotional process. Part of you wants every coffee to be the best and with so many coffees being right there on the edge, well it is hard to let some pass. Some are flat out bad others just need a lot of work in the roasting department, to lure out the subtleties. Home roasting is anything but perfect and it takes great coffee that performs at all levels to make it.
It reminds me of a quote by George Fisher, "when you aim for perfection, you discover it's a moving target"
Wednesday, June 27, 2007
Friday, June 8, 2007
Who is CoffeeCeller?
CoffeeCeller is the online nickname for Fresh Coffee Beans Company's main coffee cupper and buyer?
Everybody wants a cool online identity; I just settled for what was available and inline with the industry. My interest in stocking a cellar with coffee and the desire to be a seller of coffee, merged to create a unique name not easily forgotten, just occasionally misspelled.
It is my goal to log as much information about the coffees we carry and the industry we are apart of. The Blog allows for a great medium for me to inform, and you to receive this information quickly and easily. Use the Subscribe to Post link below to receive updates, when I update.
Learn about the industry and when new and exciting coffees become available. Take the time to share your comments about our coffees and propose a question for further investigation.
Everybody wants a cool online identity; I just settled for what was available and inline with the industry. My interest in stocking a cellar with coffee and the desire to be a seller of coffee, merged to create a unique name not easily forgotten, just occasionally misspelled.
It is my goal to log as much information about the coffees we carry and the industry we are apart of. The Blog allows for a great medium for me to inform, and you to receive this information quickly and easily. Use the Subscribe to Post link below to receive updates, when I update.
Learn about the industry and when new and exciting coffees become available. Take the time to share your comments about our coffees and propose a question for further investigation.
Tuesday, June 5, 2007
Welcome to CoffeeCeller's Blog
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