The recent problems with the website has been troubling. Good thing we have lots of samples to evaluate.
People are always asking where we get our coffee. Origin? well not yet. Bringing coffee in is a lot of work with transportation issues, customs, FDA, etc... Being a small company it is hard to get away long enough just to make a trip to origin. So for now we rely on our relationships with importers of the world's best specialty grade coffee. So far they have been able to supply us with some pretty excellent coffees. Leaving me with the arduous task of choosing which ones to offer.
Evaluating coffee is a very emotional process. Part of you wants every coffee to be the best and with so many coffees being right there on the edge, well it is hard to let some pass. Some are flat out bad others just need a lot of work in the roasting department, to lure out the subtleties. Home roasting is anything but perfect and it takes great coffee that performs at all levels to make it.
It reminds me of a quote by George Fisher, "when you aim for perfection, you discover it's a moving target"
Wednesday, June 27, 2007
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